How to send a Personalized Client Gift

Should your Personalize gifts for Clients?

For a long time we had been trying to develop a perfect system that allowed us to personalize gifts to each client individually without causing any headaches to our clients, our engravers, and our fulfillment chain and in building out that system we unknowingly ​found a way to help our clients get far more reviews and referrals!

While it's not necessary to personalize the gifts, we've found a few key benefits that justify the small cost to go that extra mile and customize a gift with your client's name. 

dale caregie remember that a person's name is to that person the sweetest and most important sound

This may be obvious, but people simply enjoy the gifts more. While anyone who owns Cutco will tell you that they're the best kitchen tools on the planet, usually they grew to love them slowly. Many people have bought a sharp knife before only to have it become uselessly dull within a matter of months. With Cutco, if they haven't heard about it before, they grow more and more love for their gift over time as it consistently delivers on its promise of being the sharpest knife in the kitchen.​ This compounds if they have an issue like their knife breaking when they receive a brand new one from Cutco as part of their FOREVER GUARANTEE!

When a client receives a Cutco Knife and it's engraved with "Handcrafted Especially for the Jones Family" it makes a huge impact immediately! They know you didn't just grab something off a shelf. They know you took the time to make something special for them and since it's Cutco, it means it can literally become an heirloom item for the family.

How Personalized Cutco Closing Gifts

 Grow Your Business

Since most of our clients wouldn't want to risk engraving a gift for a client before the deal closes in case something falls through, most of the time we drop-ship the gifts directly to the client after closing on their home or as an end of a project gift if you're in construction. 

Wanting this to be a special moment for the clients, we decided to include a thank you note (on the business' behalf) in each gift which led us to an awesome discovery. If we simply added a post script to the note, asking for the client to call in and confirm they received it, we could generate inbound calls for our business partners! 

So now your client calls you after every transaction at this peak state of gratitude since they received your handcrafted gift. At this point it's a very simple ask for them to scan the QR code on the letter to leave a 5-star review or to give you referrals.

What do the personalized gifts look like?

For single item gifts, we engrave the client's name on the front, and your info on the back

Personalized closing gift client gift realtor gift real estate gift roofing gift

For two piece gifts, we engrave your info on one and the clients name on the other, both on the front

custom engraved gift

We almost always want your gifts to be branded to your business even if we're personalizing them so that you get the full tax deduction. To learn more about how our gifts are 100% tax deductible CLICK HERE

If I want the bulk discounts, how do you personalize the gifts to each client?

We order your supply to get you awesome bulk discounts on the gifts, but we don't engrave them until you give us the name to engrave and where to ship. Then we make you a simple custom online form where you can give us all the information we need to have your gift personalized and shipped to arrive on the correct date. Here's how it works:

Campaigns & Co-Branding

The other benefit of customizing each knife and shipping it post closing, is that it opened the opportunity to send more than one gift to each client and/or to customize each gift not only with the clients information but also with your referral partners information!

send multiple gifts to a client over time

With the same single click of your submission form, we will schedule all of the gifts to arrive at the correct time so you don't have to think about it!​Fully customizable in both the number of gifts a client receives and when they arrive.

Co-Branded Gifts

cobranded closing gifts for lender and realtor

The same way you add your client's name to the gift, we can add your lender's or Realtor's name and number to the gift allowing you to co-brand each of you and save money on each! This also means that you can have a different partner on each gift

Have Questions?

Give me a call, text, or email 

Michael Athens

303-909-1405 ​