For a long time we had been trying to develop a perfect system that allowed us to personalize gifts to each client individually without causing any headaches to our clients, our engravers, and our fulfillment chain and in building out that system we unknowingly ​found a way to help our clients get far more reviews and referrals!

While it's not necessary to personalize the gifts, we've found a few key benefits that justify the small cost to go that extra mile and customize a gift with your client's name. 

When a client receives a Cutco Knife and it's engraved with "Handcrafted Especially for the Jones Family" it makes a huge impact immediately! They know you didn't just grab something off a shelf. They know you took the time to make something special for them and since it's Cutco, it means it can literally become an heirloom item for the family.

Since most of our clients wouldn't want to risk engraving a gift for a client before the deal closes in case something falls through, most of the time we drop-ship the gifts directly to the client after closing on their home or as an end of a project gift if you're in construction. 

Wanting this to be a special moment for the clients, we decided to include a thank you note (on the business' behalf) in each gift which led us to an awesome discovery. If we simply added a post script to the note, asking for the client to call in and confirm they received it, we could generate inbound calls for our business partners! 

So now your client calls you after every transaction at this peak state of gratitude since they received your handcrafted gift. At this point it's a very simple ask for them to scan the QR code on the letter to leave a 5-star review or to give you referrals.

We almost always want your gifts to be branded to your business even if we're personalizing them so that you get the full tax deduction. To learn more about how our gifts are 100% tax deductible CLICK HERE

We order your supply to get you awesome bulk discounts on the gifts, but we don't engrave them until you give us the name to engrave and where to ship. Then we make you a simple custom online form where you can give us all the information we need to have your gift personalized and shipped to arrive on the correct date. Here's how it works:

The other benefit of customizing each knife and shipping it post closing, is that it opened the opportunity to send more than one gift to each client and/or to customize each gift not only with the clients information but also with your referral partners information!